Purito Pure Vitamin C Serum Review

Best-selling Korean vitamin C serum Purito Pure Vitamin C Serum contains pure vitamin C, sodium hyaluronate, and niacinamide to help brighten and moisturize skin. Since I like to apply a vitamin C serum to my skin every day, I’ve started using this serum regularly to observe how it works. In this Purito Pure Vitamin C Serum review, I’ll talk about the serum’s pros and cons and my own impressions of it.

About the brand

Mr Kim and Sunny, two skincare aficionados, launched the Korean skincare line Purito in 2013. The business uses natural ingredients and recyclable packaging to produce a trustworthy, safe, and cruelty-free skincare line.

Purito is a combination of the words “purify,” which stands for cleaning up natural components to provide safe and wholesome goods, and “to,” which is the Chinese character for “dirt,” which is for going back to the beginning and restoring damaged skin barriers.

Mineral oil, PEG, ethanol, parabens, artificial colors, synthetic fragrances, and phthalein are not present in the goods.

The company is renowned for both the use of natural, skin-friendly components in its products and for its competitive pricing.

Purito Pure Vitamin C Serum

To brighten your complexion and lessen the appearance of an uneven skin tone, use Purito Pure Vitamin C Serum, which contains 5 percent ascorbic acid.

Along with addressing other overt aging symptoms including wrinkles, fine lines, and loss of firmness, it helps erase hyperpigmentation, dark spots, acne scars, and dullness.

The natural components used in this newly reformulated Korean serum increase stability and slow down oxidation. Pure vitamin C is notably prone to instability and tends to break down quickly when exposed to heat, light, or air.

The serum is fragrance-, essential oil-, and animal-cruelty-free.

What the product says:

The balance of the natural ingredient in this serum makes it safe and suitable for all skin types, even oily and acne prone skin. This serum’s ingredients include Ascobic acid, Adenosine and White flowers complex which helps soothe and smooth blemishes & acne.

Builds collagen, diminishes fine lines and wrinkles, lightens age spots, minimizes pore size, brightens skin, lessens dark circles, puffiness under the eyes and fades acne scars.

Product details:

Brand: Purito

Product type: serum

Amount: 60 ml

Vegan, natural and cruelty-free

Free of fragrance, dyes, alcohol, and essential oils

Made in: Korea

Suitable for: all skin types

Function: hydration, anti-aging, hyperpigmentation, acne scars

Purito Pure Vitamin C Serum Review

Purito Pure Vitamin C Serum Review
Purito Pure Vitamin C Serum

The Purito Pure Vitamin C Serum has a transparent, thin gel consistency and is packaged in a pump, making the application simple. It swiftly absorbs without leaving a greasy or sticky film on my skin and does not in the least bother it.

I prefer to take it throughout the day to benefit from the antioxidant protection provided by the vitamin C in the mix. Niacinamide is one of my favorite skincare ingredients, therefore I appreciate that the serum also contains it. Niacinamide has numerous benefits for your skin. It possesses anti-inflammatory, barrier-repair, and anti-aging properties. It also works wonders for uneven skin tone and dullness.

My combination skin is a little sensitive and gets dry in the winter. I was ecstatic to discover that, after using this serum consistently for a few weeks, my skin has not become dry as it has with previous vitamin C products.

I enjoy that the pump and container are packaged separately because it keeps the serum fresh until you’re ready to use it. This is crucial when working with ascorbic acid because it loses its potency easily. The serum is also shielded from sunlight, which destroys vitamin C, by the dark brown vial.

The affordable price makes it simple on your budget to repurchase vitamin C serum, which should be used within a few months of opening (go through usage directions below).

Ingredient list:

  • Water
  • Sodium Hyaluronate goodie
  • Ascorbic Acid (5%)
  • 1,2-Hexanediol
  • Niacinamide
  • Arginine
  • Nelumbo Nucifera Flower Extract
  • Magnolia Liliflora Bud Extract
  • Lilium Tigrinum Extract
  • Paeonia Lactiflora Root Extract
  • Tuber Magnatum Extract
  • Pyrus Malus (Apple) Fruit Extract
  • Panax Ginseng Root Extract
  • Brassica Oleracea Italica (Broccoli) Extract
  • Ananas Sativus (Pineapple) Fruit Extract
  • Curcuma Longa (Tumeric) Root Extract
  • Sodium Polyacrylate
  • Adenosine
  • Disodium EDTA

Purito Pure Vitamin C serum: Key ingredient analysis

Bambusa Vulgaris Water (76.23%): Water made from the anti-inflammatory and antibacterial leaves of the Bambusa Vulgaris plant.

Ascorbic acid: The sole source of pure vitamin C is ascorbic acid. Strong antioxidant vitamin C shields the skin from photodamage caused by free radicals brought on by UV exposure and other environmental stresses.

Vitamin C encourages the production of collagen, which helps to improve skin elasticity and reduce the appearance of wrinkles. As tyrosinase, an enzyme involved in the synthesis of melanin (pigment) in the skin, is inhibited by vitamin C, it also helps to brighten skin and diminish the appearance of sunspots and uneven skin tone.

It’s advisable to utilise vitamin C within a few months of opening because it ultimately oxidises and turns brown when exposed to air, heat, and light. High quantities of vitamin C may potentially irritate the skin. For those with more sensitive skin types, lower vitamin C concentrations, such as those in this serum, are optimal.

Niacinamide: Niacinamide, a type of vitamin B3 with numerous advantages for skin care, is another superstar ingredient. Niacinamide enhances ceramide formation (lipids that help keep skin moisturised), improves skin suppleness, diminishes the appearance of wrinkles and hyperpigmentation, and helps to calm and soothe irritated skin. These effects all contribute to a healthy skin barrier. Niacinamide is a wonderful option for individuals with oily or acne-prone skin because it can control sebum production and is useful in treating acne.

Sodium Hyaluronate: Hyaluronic acid in the form of sodium hyaluronate is a humectant meaning that it can attract and hold moisture in the skin like a sponge.

Adenosine: Adenosine is a skincare component with anti-inflammatory properties that can aid in repairing and strengthening the skin barrier. Adenosine may even support the synthesis of collagen to enhance skin firmness and suppleness.

How to use Purito Pure Vitamin C serum?

After cleaning and toning your skin, apply 2-3 pumps of the serum to your face and neck. After using a moisturiser, finish your morning skincare routine by putting on sunscreen.

Since the serum includes only pure vitamin C, Purito warns that minor tingling might be anticipated. Due to the serum’s low pH of 3.5 +/- 0.5, the acidic nature of the pH is what generates this tingling feeling. The serum lowers the skin’s pH, which might irritate the skin as the skin’s normal pH values hover around 4.7.

Apply a moderate quantity at first or combine the serum with your moisturiser if you have sensitive skin, and continue doing so until your skin becomes tolerant of the ascorbic acid in the serum.

Avoid using the serum with other strong actives and exfoliants.


  • Increases vibrancy and brightens the complexion
  • Helps with wrinkles
  • Hydrates skin
  • Reduces dark circles
  • Fades acne scars
  • Firms and smoothens skin
  • Non-greasy and lightweight formula
  • Suitable for oily skin

Final Thoughts on Purito Pure Vitamin C serum

This Purito product can be an ideal choice for you if you’re seeking a cost-effective vitamin C serum that targets dullness, wrinkles, and skin texture while also brightening skin tone.

If you have a combination skin type or oily skin type, you should like it because of its lightweight texture. The modest 5% dosage should be welcomed by those whose skin reacts negatively to serums with a high concentration of vitamin C.

This Korean vitamin C serum is affordable, which makes it simple for me to repurchase.

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